Role: Lead 3D Artist,
Duties: Technical Art Direction, Pipeline Setup,
Cinematic Camera Animation, Look Development
AR app recreation for marketing material
3D Asset Creation and optimization
Custom Offline Render: Deckard Render
Engine: Unity:
Under Armor approached us to create a series of augmented reality (AR) experiences, showcasing the new technologies they're introducing with their latest running shoes. These shoes, combined with AR, promote their advanced connectivity with our flagship app and the microchip technology embedded directly within the footwear. This initiative by Under Armor redefines the ultimate training tool, aimed at assisting both professional athletes and everyday enthusiasts in achieving their fitness goals.
Duties : 3D Lead, Art Direction, Cinematic Camera Animations, Lighting
Software: Unity
One of the greatest challenges in utilizing AR for experiential purposes is demonstrating the capabilities of AR beyond the confines of a smartphone or tablet screen. My contributions to projects at Next, where I excelled not only involved 3D technical direction and creative oversight during production but also in what I truly enjoy and excel at: developing concise case study projects like this one that effectively narrate the "how" behind the scenes. Often, after completing a project, I would distill it down to its core elements, treating the project itself as a "product." This involves capturing cinematic snippets that highlight various features of the project, serving both as material for internal case studies and as content for our general portfolio.
I used Unity's Cinematic Camera Animation toolkit to create a set of dynamic camera movements procedurally. This allowed me to showcase the project from different perspectives, which improved our visual storytelling. The animations presented here are examples of the best ones I created, specifically designed for our social and business development teams.
In app Screen captures
In app Screen captures
In app Screen captures
Duties : 3D Lead, Art Direction, Cinematic Camera Animations, Lighting
Software: Unity
